Active Projects
15
4 in production
Open Actions
21
4 waiting on Jason
Departments
5
21 business areas
Contacts
357
25 content items planned
Active Pipeline View all →
Blue Star - Salt Shed NA Bar
NA bar: countertops, wall cladding, backbar w/ dowel pegboard shelving
Production
Blue Star - Carpenter St
Freestanding space dividers + coffee station doors
Production
Shapiro Residence - End Tables
Two mitered box nightstands with single drawer
Production
Caste Bridgers
2 bridger tables — one natural walnut, one black
Production
NWU - Table Refinish
Refinish communal table + rework 12' tabletop in storage + steel legs
Pre-Production
Casey Lurie - AIC
Edgar Calel installation: shack fabrication + wood pile
Pre-Production
SS Studio - Chaimovitz (Bench)
17'+ window seat bench — oak frame, COM upholstery
Pre-Production
SS Studio - Chaimovitz (Desk)
Primary bedroom desk — distressed wire-brushed oak, walnut stain
Pre-Production
Maiden Home
Production partnership: walnut bench ($6,450) + accent chair ($4,950)
Quoting
Blue Star - 2 N Riverside
Communal tables + booth tables for 20K SF office amenity floor
Quoting
MCA Chicago - Fernandes Triangle
Large enclosed pyramid sculpture for Brendan Fernandes exhibition
Quoting
Chai Ming - Beeber Tables
2 custom Madrid tables — widened legs for larger dims
Quoting
First Women's Bank - Bench
Custom bench spanning between columns at 29 N Wacker
Quoting
NC Sandler - Desks + Console
2 desks (freestanding + built-in) + floating console w/ upholstery
Quoting
Hayley Schilling - C07 Chair
C07 lounge chair — repeat customer
Quoting
Waiting on Jason (4) All actions →
Draft first newsletter (Q1 2026)
Draft ready. Needs Jason photos + review + subject line pick.
Waiting on Jason Marketing
Take more Peerspace photos
Currently 10 photos, top competitor has 31. Biggest single growth lever for listings.
Waiting on Jason Belden Woodshop
Import Airtable contacts to Mailchimp
264 contacts imported, tagged. Holding until Jason finishes reviewing/cleaning Airtable contacts.
Waiting on Jason Marketing
Define first woodworking class
Decide format, topic, duration, price, frequency, max students. This decision unblocks curriculum, insurance, registration, marketing.
Waiting on Jason Belden Woodshop
In Progress
Review and update Offcut site
Full Shopify audit complete. Shopify MCP gives direct access to products, inventory, descriptions, SEO.
In Progress Offcut
Plan 2026 Belden Woodshop events calendar
5 events mapped for 2026 in Content Calendar (Apr-Dec). Waiting on Jason finalization.
In Progress Belden Woodshop
Optimize 3 Peerspace listings
Monday hours still broken. Inconsistent titles. Same description across all 3. Need more photos.
In Progress Belden Woodshop
JLF Dashboard
Building interactive HTML dashboard from Airtable data. Reports, machines, actions, projects.
In Progress Admin & Operations
Research Pinterest strategy
Strategy pivot needed: JLF furniture sales only, not custom work.
In Progress Marketing
Research Belden Woodshop retail concept
V2 doc created per Jason's direction. Focused on TFWW model, American small toolmakers, Japanese tools.
In Progress Belden Woodshop
Machines Needing Attention All machines →
Viet S219R Wide Belt Sander
Single-head calibrating/sanding wide belt sander. OEM manual found (225 pages). Belt traverse pressure regulator failed 3/4 — parts ordered (Camozzi MC104-R00 regulator + Brembo P32F brake pads).
Attention
Edgebander
Compact automatic EVA hot-melt edgebander. Feed chain, end/top/bottom trimming, scraping, buffing. Glue pot clean in progress — McRae sourcing Superapid 401 from WSI Machinery.
Attention
Recent Reports All reports →
PR, Press & Public Profile Strategy
Marketing
Current
Email Marketing & Newsletter Strategy
Marketing
Current
Social Media Strategy (Instagram)
Marketing
Current
Pinterest Strategy for Furniture Makers
Marketing
Current
Training Claude's Voice
Marketing
Current
Claude Notes
Claude Mar 6
15 active projects, 4 in production. Salt Shed NA Bar due Mar 3, Carpenter St due Mar 13. 4 items waiting on Jason. 21 total open actions across 5 departments. 18 research reports. 18 machines tracked. 25 content calendar items. 357 contacts.
Claude