Action Items
21 open items · 13 completed
Waiting on Jason — 4
Draft first newsletter (Q1 2026)
Draft ready. Needs Jason photos + review + subject line pick.
Take more Peerspace photos
Currently 10 photos, top competitor has 31. Biggest single growth lever for listings.
Import Airtable contacts to Mailchimp
264 contacts imported, tagged. Holding until Jason finishes reviewing/cleaning Airtable contacts.
Define first woodworking class
Decide format, topic, duration, price, frequency, max students. This decision unblocks curriculum, insurance, registration, marketing.
In Progress — 8
Review and update Offcut site
Full Shopify audit complete. Shopify MCP gives direct access to products, inventory, descriptions, SEO.
Plan 2026 Belden Woodshop events calendar
5 events mapped for 2026 in Content Calendar (Apr-Dec). Waiting on Jason finalization.
Optimize 3 Peerspace listings
Monday hours still broken. Inconsistent titles. Same description across all 3. Need more photos.
JLF Dashboard
Building interactive HTML dashboard from Airtable data. Reports, machines, actions, projects.
Research Pinterest strategy
Strategy pivot needed: JLF furniture sales only, not custom work.
Research Belden Woodshop retail concept
V2 doc created per Jason's direction. Focused on TFWW model, American small toolmakers, Japanese tools.
Belden Woodshop website
Figma MCP server research complete. Two-way design-to-code workflow available. Next: test with one page.
JLF Website Custom page redesign
ON HOLD per Jason (Feb 25). Better approach: build directly in Cargo visual editor.
Ongoing — 6
Email review & contact harvesting
Checking starred emails for contacts during inbox reviews.
Develop Claude writing voice
Direction shift: focus on good writing generally, not mimicking JL personal voice.
Claude improvements and updates
Monitoring Claude/AI ecosystem updates. Biweekly report cadence.
PDF report formatting & style guide
Engine stable. Queued improvements: table column widths, chart rendering, inline bold.
Airtable organization
Major restructure complete 3/3. Remaining: create filtered views in UI, add missing publications.
Download latest project photos
Jason's task. Photos needed for newsletter, Peerspace, press kit, Instagram.
Paused — 3
Prep IACA Creative Accelerator application
Pending for summer/fall. Will circle back July-August. Jason is a strong candidate.
Set up direct booking calendar
Square Appointments recommended (free). Ready to set up when Jason wants.
Goodwoodtable.com
Domain valuable. Build as lean microsite with FAQ schema + product schema.
Recently Completed — 13
Draft 25th anniversary press pitch
Full pitch kit complete. Universal pitch letter, 5 angle variations, 8 subject lines.
Grant research
Full deliverable: Google Doc, branded PDF, action items created.
Research Fractured Atlas fiscal sponsorship
BW qualifies, $0 to apply, 8% fee. Unlocks DCASE NAP, CCT, MacArthur/Field.
Audit & optimize Google Business Profile
GBP claimed and updated. Apple Business Connect verified.
Machine catalog & maintenance log
All 27 supply records have purchase links. All machine research complete.
Corporate tax filings
Tax folder reorganized. 18 clean folders. Corporate filing due 3/15.
Press contacts
Round 3 done. 24 new contacts. Total DB ~113 contacts.
Business model for outside classes
Revenue share models documented. 60/40 recommended.
Action Notes
Mar 6
21 open actions across 5 departments. 4 items waiting on Jason. Key blockers: newsletter photos, Peerspace photos, class format decision. Ongoing items (email harvesting, voice development, PDF formatting) run in background.
Claude