Research Library
18 reports across all departments
Marketing — 7 reports
PR, Press & Public Profile Strategy
Current
25th anniversary pitch kit, media targets, publication strategy. 18-page comprehensive guide. 89 media contacts in DB.
Email Marketing & Newsletter Strategy
Current
Mailchimp connected, 264 contacts imported. Newsletter draft ready. Waiting on Jason for photos.
Social Media Strategy (Instagram)
Current
Instagram-first approach. Content pillars, posting cadence, hashtag strategy. Pinterest as secondary channel.
Pinterest Strategy for Furniture Makers
Current
553M users, 79% home decor interest. Content lives 3-4 months. Chicago custom furniture uncontested.
Training Claude's Voice
Current
Research on how to train Claude's writing voice. Four-voice architecture proposed. Implementation plan ready.
Website Strategy (JLF Integration)
Current
Merge jlfprojects.com and jasonlewisfurniture.com into single Cargo 3 site. ON HOLD.
SEO in the Age of AI Agents
Current
How AI agents find and recommend products. GBP is highest-impact free action. AI referral traffic converts 5x better.
Belden Woodshop — 7 reports
Peerspace Listing Optimization
Current
$75/hr, 3 activity listings. 9 priority improvements. Cross-listing: Giggster (19% fee). Revenue potential: $128K/year.
Education Competitor Research
Current
Chicago School of Woodworking, The Sticks (Fulton Market), Little Craft School. Phase 1: $16K/yr revenue.
Guest Instructor Program
Current
38 instructors profiled, 5 specialty clusters. 60/40 revenue share recommended. Year 1: $12K gross.
Grant & Funding Research
Current
20+ grants. IACA $10K, 3Arts $30K. Fractured Atlas fiscal sponsorship unlocks nonprofit grants.
Fractured Atlas Fiscal Sponsorship
Current
BW qualifies, $0 to apply, 8% fee. Unlocks DCASE NAP ($5-50K), CCT, MacArthur/Field.
M1-1 Zoning Research
Current
Green light: woodworking, classes, photo shoots, rentals. Yellow: private events <99. Red: events with entertainment.
Belden Woodshop Retail Concept
Current
High-end tool retail. TFWW model, Japanese tools, Osmo gap. Start with Lie-Nielsen pop-ups.
Offcut — 2 reports
Admin & Operations — 2 reports
Notes on Research Library
Mar 6
18 reports organized by department. Major consolidation completed 3/2 (26 → 18 records). All have Google Docs + branded PDFs in Airtable.
Claude