Marketing

7 areas · 7 open actions · 7 reports
Business Areas
Social Media
Active
Priority: Medium
@jasonlewisfurniture. Jason-driven, ~1 post every 1-2 weeks.
Email
Planning
Priority: High
Mailchimp connected, 264 contacts. Newsletter draft ready. Needs Jason photos.
PR/Press
Planning
Priority: High
25th anniversary pitch kit done. 89 media contacts. Editorial calendar researched.
Pinterest
Not Started
Priority: Medium
Strategy complete, waiting on Jason. High-ROI for furniture makers.
SEO/Search
Planning
Priority: High
GBP audit complete. No listing existed. Zero reviews anywhere.
Website - JLF
On Hold
Priority: Low
Merge jlfprojects + jasonlewisfurniture. ON HOLD.
Content
Planning
Priority: Medium
Brand storytelling engine. Writing voice doc built. Content feeds all channels.
Open Actions (7)
Draft first newsletter (Q1 2026)
Draft ready. Needs Jason photos + review + subject line pick.
Waiting on Jason
Import Airtable contacts to Mailchimp
264 contacts imported, tagged. Holding until Jason finishes reviewing/cleaning Airtable contacts.
Waiting on Jason
Research Pinterest strategy
Strategy pivot needed: JLF furniture sales only, not custom work.
In Progress
JLF Website Custom page redesign
ON HOLD per Jason (Feb 25). Better approach: build directly in Cargo visual editor.
In Progress
Email review & contact harvesting
Checking starred emails for contacts during inbox reviews.
Ongoing
Develop Claude writing voice
Direction shift: focus on good writing generally, not mimicking JL personal voice.
Ongoing
Download latest project photos
Jason's task. Photos needed for newsletter, Peerspace, press kit, Instagram.
Ongoing
Research & Reference (7)
PR, Press & Public Profile Strategy
Current
Strategy
25th anniversary pitch kit, media targets, publication strategy. 18-page comprehensive guide. 89 media contacts in DB.
Email Marketing & Newsletter Strategy
Current
Research
Mailchimp connected, 264 contacts imported. Newsletter draft ready. Waiting on Jason for photos.
Social Media Strategy (Instagram)
Current
Research
Instagram-first approach. Content pillars, posting cadence, hashtag strategy. Pinterest as secondary channel.
Pinterest Strategy for Furniture Makers
Current
Strategy
553M users, 79% home decor interest. Content lives 3-4 months. Chicago custom furniture uncontested.
Training Claude's Voice
Current
Reference
Research on how to train Claude's writing voice. Four-voice architecture proposed. Implementation plan ready.
Website Strategy (JLF Integration)
Current
Strategy
Merge jlfprojects.com and jasonlewisfurniture.com into single Cargo 3 site. ON HOLD.
SEO in the Age of AI Agents
Current
Research
How AI agents find and recommend products. GBP is highest-impact free action. AI referral traffic converts 5x better.
Completed (4)
Draft 25th anniversary press pitch
Done
Audit & optimize Google Business Profile
Done
Press contacts
Done
SEO research
Done
Claude