Content Calendar

Comprehensive press pitch package — 25 years of JLF

Pitch to Chicago Magazine, Dwell, Architectural Digest

GBP update post with shop photos and service description

First newsletter. Shop update, Belden Woodshop preview, 25th anniversary

Photo series of completed Steinberg built-ins after install

Short-form video of hand-cut dovetails or mortise & tenon

Announce first Belden Woodshop class dates

Walking tour of Belden Ave studio — machines, wood storage, bench area

Workshop details, registration info, what to expect

New Offcut pieces from recent production scraps

Finishing process: sanding, oil application, final result

Deep dive on a recent project with process photos

Announce first guest workshop instructor

Promo for upcoming maker market event at Belden

Educational content — guide to common furniture woods

Photos and testimonials from summer workshop participants

Early announcement for December holiday open house event

2026 highlights, classes recap, holiday preview

Event details, preview of available pieces, RSVP info

Holiday message to clients and subscribers

Preview of 2027 plans — new classes, projects, events

Initial boards: completed projects, process shots, wood species

New styled photos of front space for listing

Add 2026 completed projects to portfolio pages

Share any press coverage from 25th anniversary pitches